Vince Ferracuti
CEO & Co-Founder
Vince Ferracuti is a Co-Founder and CEO of Standards & Trends, bringing more than 20 years of sales experience and a career built around one central strength: developing relationships that create opportunities and drive revenue.
His sales background spans telecommunications, industrial supply, enterprise internet, and the beverage industry, giving him experience selling across very different markets, customer types, and business environments. Throughout his career, Vince has developed relationships with international, national, and regional companies, building a network and sales approach centered on trust, consistency, and long-term value.
Earlier in his career, Vince distinguished himself as a top 1% sales performer within a company operating more than 5,000 stores. That performance helped establish the sales discipline and competitive drive he later brought into entrepreneurship and the beverage industry.
Building the Iron Ox Brand
As a Co-Founder of Iron Ox Brewing, Vince helped turn the brand from an entrepreneurial concept into the highly competitive Northern California craft beverage market.
His role has extended well beyond traditional sales. Vince has been directly involved in building customer relationships, opening accounts, creating strategic partnerships, representing the company in the market, and identifying opportunities to put the Iron Ox brand in front of new audiences.
Among those opportunities was Iron Ox's recognition as the exclusive craft beer associated with two major championship golf events: the 125th U.S. Amateur Championship and the 76th U.S. Women’s Open LPGA Major Event.
These opportunities reflect the relationship-driven approach Vince brings to brand development—connecting the right people, organizations, and opportunities to expand awareness and create meaningful exposure for the brands he rresents.
Relationships That Create Revenue
Vince believes beverage sales are ultimately a people business.
Products matter. Branding matters. Distribution matters. But sustainable growth requires relationships with buyers, distributors, retailers, restaurants, strategic partners, employees, and consumers.
That philosophy has shaped Vince's approach throughout his career.
His experience includes:
20+ years of sales and business development
Revenue growth and sales leadership
Strategic relationship development
National, regional, and local account relationships
Brand development and market positioning
Retail and on-premise account development
Partnership and business development
Beverage sales and distribution
New-market and account acquisition
Building long-term customer relationships
Building Standards & Trends
Today, Vince brings that experience to Standards & Trends, where his focus is on building the relationships, brands, and revenue opportunities necessary to create a scalable beverage company.
As CEO, Vince works closely with the company's leadership, sales, operations, production, and distribution teams to connect strategy with opportunities in the marketplace.
His role is particularly focused on revenue generation, strategic relationships, account development, partnerships, and brand growth—ensuring that the company is not simply creating great beverage brands, but building the sales and distribution infrastructure required to grow them.
Building Brands Through People
Vince brings deep sales experience, strong relationship-building ability, and a genuine passion for helping brands grow.
From achieving top-tier sales performance early in his career to helping build Iron Ox and now leading Standards & Trends, Vince's approach has remained consistent:
Build strong relationships. Create opportunities. Execute in the market. Grow the brand.
