Mitch Waltenspiel
Chief Revenue Officer
Mitch Waltenspiel brings more than 10 years of craft beverage sales, distribution, and operations experience, with a track record of building accounts, managing distributor networks, opening new markets, and turning sales strategy into execution in the field.
Before joining Standards & Trends, Mitch served as Sales Manager at Barrel Brothers Brewing, where he managed a portfolio of more than 250 accounts. During his tenure, he helped grow brand volume from approximately 1,200 barrels to 3,500 barrels over four years—nearly tripling annual volume through account development, market expansion, and consistent sales execution.
Mitch later served as National On-Premise Sales Manager at Bear Republic Brewing, giving him experience operating within a much larger, multi-state distribution system. In that role, he managed relationships across 58 distributors in 27 states and helped launch six new territories.
That combination of local account-level selling and national distributor management gives Mitch a practical understanding of what it takes to move a beverage brand from the brewery to the distributor, from the distributor to the account, and ultimately into the hands of the consumer.
Experience That Translates Into Execution
Mitch's background includes hands-on experience in:
Sales leadership and team management
Distributor and wholesaler management
On-premises and retail account development
Sales forecasting and territory planning
New-market and territory launches
Logistics and distribution coordination
Account acquisition, retention, and growth
Volume growth and market execution
At Standards & Trends, Mitch brings this experience directly into the company's growth strategy, helping build the sales infrastructure, distributor relationships, forecasting discipline, and account network required to scale its beverage portfolio.
His role isn't simply about developing a sales plan. It is about executing that plan in the market: opening accounts, supporting distributors, building territories, tracking performance, and creating repeatable systems for sustainable growth.
From Strategy to the Street
Mitch brings the combination that growing beverage brands need: hands-on sales leadership, distributor management, account growth, and real-world market execution experience.
His career spans both ends of the craft beverage sales spectrum, from personally managing hundreds of accounts at a growing regional brewery to coordinating dozens of distributors across a national footprint.
For Standards & Trends, that experience provides an important foundation for the company's next stage of growth: more accounts, stronger distributor relationships, disciplined forecasting, expanded territories, and consistent execution in the field.
